In 1961, Four Seasons Hotels and Resorts opened its first property, a motor hotel in downtown Toronto, Canada. Sustainable advantage in the service industry has been attributed to delivery of efficient personal service, which is a. Four Seasons Hotels and Resort management believes that service is an “investment in the quality of staff and guest experience, which has led to the consistent profits, reputation and growth” (Carvell & Quan, 2005). The property was sold in 2013 and left Four Seasons, joining the modern Ritz-Carlton chain as a franchise on August 1, 2015.
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